June 26, 2025
Kolhapuri Rebranded: Prada’s ₹1.2 Lakh Pair
The recent Spring/Summer 2026 menswear show in Milan brought Italian luxury giant Prada under intense scrutiny. Models strode down the runway in what were undeniably Kolhapuri chappals, the iconic Indian footwear. However, these humble yet rich pieces were stripped of their name, rebranded as "leather flat sandals," and presented with a staggering ₹1.2 lakh (approximately $1,440 USD) price tag. This move ignited a firestorm of criticism, particularly among Indians globally, who quickly flagged it as a blatant act of cultural appropriation.
For generations, the Kolhapuri chappal has been a staple in Indian households, revered for its sturdy build, distinctive T-strap design, and the skilled craftsmanship that goes into each pair. Available in local markets for a modest ₹300 to ₹1500, its simple elegance has graced the feet of millions. To see it suddenly repositioned as an inaccessible luxury item, devoid of its heritage, sparked widespread outrage. Social media platforms erupted, with #Prada and #KolhapuriChappal trending as users highlighted the irony of a multi-billion dollar corporation profiting from a design deeply rooted in the heritage of the Chamar community – the traditional leather artisans of Kolhapur, Maharashtra. This wasn't just about a sandal; it was about the erasure of cultural identity and the economic exploitation of a craft that has sustained livelihoods for centuries.
A Legacy Stitched in Leather: Always a Part of Our Wardrobes
The history of the Kolhapuri chappal is as rich and resilient as the leather it's made from, tracing its origins back to the 12th century. This humble footwear is a symbol of both practicality and artistry, holding a Geographical Indication (GI) tag in India – a testament to its unique connection to the region and the specific communities who have perfected its creation. The Kolhapuri chappal has always been a part of our sartorial landscape, a timeless piece that seamlessly blends tradition with everyday wear. It’s been worn to temples, markets, casual gatherings, and even subtly integrated into more formal attire. Its presence in our wardrobes isn't a trend; it's a constant, an effortless expression of heritage and comfort.
For Prada to present this design without acknowledging its origins, or the vibrant culture it belongs to, felt like a deep disrespect. It highlights a troubling pattern in the fashion industry where traditional crafts are "discovered" and monetized by Western brands without due recognition or fair compensation. This incident powerfully reminds us that some pieces aren't just commodities; they are cultural narratives.
Styling with Soul: The Kolhapuri Chappals
So, how can you truly appreciate and seamlessly integrate traditional footwear like the Kolhapuri chappal into your diverse, modern wardrobe, whether you're navigating the bustling streets or the sophisticated avenues of city?
Styling Tips for Your Authentic Kolhapuri Look:
The number one rule of styling Kolhapuris is that there are no rules—only opportunities. Here’s a breakdown of Kolhapuri chappal outfits for every occasion, with tips for both men and women.
The Effortless Everyday: Casual & Chic
This is where the Kolhapuri truly shines. For a relaxed, go-to look:
Pair your chappals with well-fitted denim. Classic blue jeans, white cropped denim, or even black straight-leg jeans create a perfect canvas. Linen trousers or comfortable chinos are also fantastic options for a breezy, comfortable look.
The Modern Ethnic: Festive & Fusion
Of course, Kolhapuris are a natural fit for ethnic wear, but you can give it a modern twist.
Men can ditch the heavy footwear and pair their Kolhapuris with a crisp linen kurta set or a Pathani suit for an elegant, understated look. They also work wonderfully with a simple short kurta and jeans for an Indo-western vibe.
For Women, while they are perfect with cotton kurtis and palazzos, try styling them with a handloom saree for a bohemian, artistic aesthetic. An embellished pair can beautifully complement a light lehenga or a long ethnic skirt.
The Polished Professional: Smart Casual for the Office
Yes, you can wear Kolhapuri chappals to work—if the environment is right. For creative agencies, startups, or offices with a smart-casual dress code:
Pair a clean, dark-colored Kolhapuri chappal (like black or deep brown) with tailored chinos or smart trousers. Men can top this with a crisp Oxford shirt and a casual blazer. Women can opt for wide-leg trousers and a simple, elegant blouse.
The Sun-Soaked Look: Vacation & Resort Wear
Kolhapuri chappals are the ultimate vacation footwear—breathable, comfortable, and effortlessly stylish.
They are the perfect companion for shorts of any kind—denim, cotton, or linen. Pair them with a breezy shirt, a simple t-shirt, or a swimsuit cover-up. They instantly add a touch of earthy elegance to your holiday wardrobe.
Monova: Empowering Your Authentic Style Journey
At Monova, we're dedicated to helping you build a versatile and genuinely personal wardrobe. Our Nova AI, understands your unique style preferences, body type, and the nuances of global fashion trends, including the beauty of traditional crafts. We empower you to make informed fashion choices, celebrate cultural heritage responsibly, and overcome styling challenges.
Ready to curate a wardrobe that truly reflects you – blending global trends with timeless cultural pieces?